Areffa Soap, a Ukrainian artisan soap brand, continues to grow steadily, especially within the wet shaving community. The brand specializes in high-quality shaving products, with a focus on natural ingredients like bear and beef tallow, which are highly praised for their moisturizing and skin-soothing properties. Despite the challenges of the ongoing war in Ukraine, Areffa Soap maintains international shipping through the Ukrainian postal service, providing customers worldwide access to its products​.

The company offers a variety of shaving soaps, aftershaves, and skincare products that have gained popularity for their performance and unique scents. Some of their standout products include "Kentucky Bourbon" and "Discoverer," both of which have received rave reviews for their rich lather and pleasant fragrances. The brand's focus on quality and sustainability resonates with customers, who appreciate its commitment to traditional soap-making techniques while supporting a Ukrainian business​(Badger & Blade)

Areffa's niche appeal and positive reviews from shaving enthusiasts contribute to its growing reputation, despite limited widespread exposure in mainstream markets.